November 12, 2012 the fifty-fourth period " TruD " financial weekly, published an article entitled " Shanghai card safety belt: why rejecting foreign acquisitions " article, detailed introduces the " Shanghai brand " safety belt through from traditional craft to modern manufacturing production difficult course. Company general manager Yu Bailong accepted a reporter's question, he said: national brands want to in the fierce competition in the market occupy a certain share, we must adhere to the business philosophy of innovation.
Once, Shanghai has more than 70 pieces of " Shanghai " trademark, involved in many industries. However, today, many Shanghai brand enterprises to decline from the peak of the king. Shanghai Xinmin anti-labor supplies limited production of " Shanghai" brand safety belt but in many " Shanghai card" products face off, stop, and, turn the embarrassing situation, the surplus had the prosperity of the market, to become China's largest supplier of safety belt.
New companies continue to uphold the user needs as the center, the pursuit of brand management, brand products, in 1998 in the industry taking the lead in China Quality Certification Center awarded certificate of quality management system certification, the company produced the full body harness and shock absorbing Lanyard in 2005 and 2008 respectively through the British SATRA detection mechanism of the type testing, access to the CE certification, meet the European standards, the " Shanghai card" high-altitude anti-fall products quality was improved.
As the " Shanghai card" safety belt 's rise to fame, as many foreign congener competition brand for the target. However, foreign capital merger plan often and often feelings, but never let company Yu Bailong general manager. Whether it is a French company is an American company, Yu Zong's response in addition to reject or refuse. He said: " Shanghai card" safety belt to represent Shanghai's " high quality ", rely on independent innovation to meet the " Shanghai card" of the new development.